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The Internet is wonderful in that it has made it possible to modify our modes of consumption and communication and has made it possible to be permanently “connected” to the world around us. Besides the use aspect of the web, technical infrastructures are also largely developed.

This state of affairs has allowed the emergence of the ecosystem that we know and come into contact with on a daily basis: big data, AI, digital marketing as well as data management services for all industries of the pre-era era. Internet users and businesses are increasingly using web applications for work, information, trade or purchase. The art market, very long behind on these questions, is catching up. The impact of new technologies on the art market is growing, as evidenced by the latest edition of the “Art & Finance” reportof the company. The appearance of new services with high added value undoubtedly allow for a profound transformation of the art market. In action1.com you can have the best choices now.

Archaic, sometimes dangerous, data storage methods

Before the development of cloud infrastructures, many sectors (public or private) entrusted this arduous task to independent service providers, who notably took charge of storing data on physical servers. This practice turned out to be quite logical given the context and technical possibilities at the time. Data could hardly be hosted differently in a secure manner. As for the art market, we were finally witnessing more or less the same thing, yet we could distinguish two well-identified and widespread practices:

Data management systems ill-suited to the context of the digitalization of the art market

Cloud technologies can help them accelerate their transformation and reinvent their profession by relying on innovative and very affordable tools. By embracing so-called “cloud-based” solutions, galleries are opening up real development prospects in sales, marketing or even customer relationship management.

Private cloud

In this cloud environment, the virtual server infrastructure is dedicated to a single company. The dedicated environment often referred to as a “virtual private cloud” can be hosted in a cloud provider’s data center, allowing the relevant entity to benefit from the privacy that a dedicated environment offers without having to invest in a data center. The private cloud can also be hosted in the corporate data center.

Public cloud

In this shared environment, the infrastructure is hosted in the data center of a cloud service provider. The cloud service provider provides users with on-demand storage and computing capacity through self-service portals, and users pay for the capacity they use.

Hybrid cloud

This environment allows entities to configure and manage different cloud environments (public or private, on-premises or hosted) centrally through a common management console.

What about data security in the cloud?

Data security is a key issue in a digital economy in which technical infrastructures are increasingly in the cloud. However, you must already know the security policy implemented by cloud infrastructure providers. They certainly have some responsibility for the security of the Cloud, but their scope is defined extremely precisely. The user also has a responsibility and it is advisable for him to intervene on certain elements to ensure the security of his data.

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