Start Implementing Local SEO Into My Business

Do you know what local SEO is? Do you know if it’s relevant to your business? Well, it’s alright if you can’t answer any of these questions. Keep reading and you will have a better understanding of local SEO by the end of this blog.

Let’s start by defining local SEO. It’s simply optimising your online presence in the search engine with local users. The number one search engine right now is Google, we all use Google to search to enquire online.

• But why local SEO?

According to Forbes, 95% of internet users perform local searches. Another study showed that 88% of users searching for local businesses either call or visit the business within 24 hours.

When users enquire for a local business on Google’s, they tend to click and interact with the first three results on the results page because they will be the only ones showing unless they “view all” button to see more results.

• And how does a local business get into the top three?

It’s all about coming up with a great SEO campaign. There are many aspects to boosting your local search ranking on the internet. There are local SEO services from optimizing your product and service listing on your website to collecting plenty of customer reviews and making the most of social listening.

• Why is it so important?

Local SEO helps your business stand out and brings traffic to your premises even if you don’t have a website. The searches are from people that are local or are close to your operating area, meaning the conversion rate is high.

The more information you put out there, the more information people will have, and that will help drive their decisions in your favour.

• Key factors

There are some aspects to be taken into deeper consideration when looking to stand out in the search engine:

• How well your local listings match with the results that people look for when searching on the internet.
• Google calculates distance based on the location of a searcher, and ranking will depend on how far your business is based on the user’s location.
• How well known your business is according to Google. If it’s not known, it won’t rank.

• How to make the most out of your business with local SEO services?

The importance of SEO for a local business with a physical location has been clarified. And as normal, not all business owners will know how or have the time to optimise their SEO. That’s why there are companies offering local SEO services such as advice, helping to improve the rankings of a website with keyword analysis or managing social media strategies for social presence.

• Wrapping up

Implementing good SEO will make your business a target every time people searches for local businesses. Make sure you consider all the key aspects and ask for advice if you can’t or you find it time-consuming. There are tons of businesses helping with local SEO services.