8 Digital Marketing Trends in Singapore and Worldwide this 2022


Digital marketing becomes increasingly sophisticated with each passing year. Brands must now balance expanding social platforms, changing rules, content, automation, and personalisation. It is no longer only about making a big statement or providing eye-catching material. Brands should capitalise on rising marketing trends that promise a competitive advantage.

Here are eight trends this 2022 that every business and digital marketing company should keep an eye on.

Trends in 2022 to Watch Out For

Three trends are more emergent and do not necessarily apply to most businesses. However, these trends point towards the direction of today’s technology. Nevertheless, you and your trusted digital marketing company in Singapore should look out for the following trends.

#1 Metaverse

No, it is not about Facebook. At least, not entirely. The virtual world of augmented reality, virtual reality, 3D holographic avatars, and video is the metaverse. It’s not simply one-time events like gaming, but a continuous atmosphere where individuals may work, play and interact. 

Brands can experiment with how long consumers can retain virtual items and how much space they take up in a user’s peripheral vision in 2022. There’s a reason the metaverse has been getting so much attention lately. Therefore, businesses and digital marketing services should include this virtual environment in their 2022 marketing plans.

#2 Non-Fungible Tokens (NFTs)

Non-fungible tokens (NFTs), digital collectables, and Web 3.0 are three digital marketing topics to watch in 2022. NFTs are blockchain-based digital representations of generated digital assets such as GIFs, animations, audio/video files, or memes. 

Campbell’s, Charmin, Coca-Cola, and others have previously released NFT collectables. A CEO stated that now is a good moment for other firms to figure out how to tap into these digital assets to avoid being left behind. 

Brands should also experiment with blockchain technology more to prepare for the future generation of the web. This reason alone makes it crucial for you and your trusted digital marketing company to look out for NFTs.

#3 Cryptocurrencies

People will continue to witness the proliferation of cryptocurrencies even well into 2022. Embracing bitcoin today might help companies attract new consumers though only a fraction of the population uses it. 

Cryptocurrencies have far-reaching ramifications for how products and services interact with their consumers. Digital marketing firms in SG and worldwide will be eager to align with the possibility of enhanced demographic reach.

Continuing Marketing Trends in 2022

There are two trends that most digital marketing services in Singapore and worldwide already follow to some degree. Digital marketers are certainly already doing something along these lines and should continue to do so.

#4 Zero & First-Party Data

Marketers still have another year until Google phases out third-party cookies, which means 2022 will be the most crucial year for data and privacy yet. Make sure your campaigns in 2022 assist you in creating first-party data, so you don’t have to rely on others’ data as much. 

Data marketers can collect directly from their consumers and play a significant role in creating personalised and tailored campaigns. If the digital marketing companyyou work within Singapore does not already do it, it is not too late to start now.

#5 Buffering the Supply Chain

Although the 2021 holidays have passed, reports regarding supply chain delays and their poor impact on consumer experience continue to dominate. According to the co-founder of Amazon inventory management, businesses should align their marketing goals with their stock capacity.

Your buffer stock, often known as backup inventory, should save you from running out of supplies during an unexpected upsell. It guarantees that there is always enough merchandise to satisfy delivery deadlines, so clients do not have to wait for their purchase while you replenish.


Trends to Try Hopping into in 2022

No matter what size of business you own, you can give these two trends a try. Never be afraid of trying your hand on something new, especially if it can bring you more profit. Work with a reliable digital marketing services firm to lessen your fear and uncertainty.

#6 E-Commerce Through Social Media

Social ecommerce provides digital marketing services with a whole new approach to promote their things in front of potential buyers. Many retailers, like Walmart and Saks, have experimented with social commerce on platforms such as TikTok and Instagram in 2021. 

Companies strive to reduce the time from discovery to conversion, leading to this trend continuing well into 2022. According to the CEO of a social media organisation, consumers spend three times as much time viewing live videos as watching pre-recorded visual material. Furthermore, the epidemic has boosted live streams by providing a safe alternative to in-store buying.

#7 Gender Neutral Products and Content

To avoid upsetting any clients, firms avoided establishing gender roles in their marketing efforts in 2021. Marketing will become even more gender-neutral, with less emphasis on preconceived notions of what sex a person is and what they should see. It is now crucial for firms to reflect various backgrounds in their marketing campaigns to provide inclusion for all walks of life. Work with your trusted digital marketing services in Singapore to create campaigns that best present gender neutrality.

#8 Accessibility

The over two billion handicapped population holds about $1.9 trillion in disposable income worldwide. Businesses that overlook the demands of their community can potentially lose their family, friends, and coworkers as well. They account for another 3.4 billion potential consumers in the market. 

Come up with an inclusive campaign with your trusted digital marketing company this 2022. The marketing effort for accessibility broadens audiences and lets those who would not otherwise consider your items see them.

Bring Your Campaigns to Life

Some of these trends may be simpler for your company to adopt than others. In certain circumstances, you might record them as broad guidelines to keep an eye on—but remember, the sooner you can take action, the better. Your marketing approach for the current year should constantly include your future approaches.

Are you in need of some digital marketing help in SG? Come to OOm Singapore for the top digital marketing services you can find.

OOm is an award-winning digital marketing business located in Singapore. They are experts in search engine optimisation (SEO) and search engine marketing (SEM), and they use data-driven methods and actionable insights to achieve success. With OOm, you can work with the best digital marketing agency.