eCommerce SEO: How To Drive Traffic To Your Online Store?
The number of online shoppers continues to rise, and it seems like there are no signs of stopping. With more people engaging in online shopping, you can expect the eCommerce industry to grow in the following months to come. Fortunately, if you own an eCommerce website, you can incorporate SEO into your marketing strategies to gain more customers.
SEO is scalable, meaning you have countless ways to manage your campaign depending on your funds, resources, and availability. When it comes to limiting your budget and generating significant results, SEO is no doubt helpful for your business. How can SEO benefit online stores and eCommerce businesses, anyway?
THE BENEFITS OF SEO FOR ECOMMERCE
Also known as electronic commerce, eCommerce (or e-commerce) is a business model that lets sellers and buyers transact with one another online. Despite being used interchangeably, the terms “eCommerce” and “online shopping” are quite different.
Electronic commerce refers to all manners of managing an online store, including marketing and selling. As for online shopping, it is the act of purchasing a product online through various modes of payment. Fortunately, both online shopping and eCommerce benefit from SEO.
The goal of eCommerce is to attract tons of customers and drive traffic to your online store. Fortunately, eCommerce SEO will do just that. Here’s how SEO can do wonders for your eCommerce business.
1. RAISE BRAND AWARENESS
Optimizing your online store for SEO in Singapore is an excellent way to raise brand awareness. Online shoppers are increasing in numbers, meaning more people are going to look for quality products on search engines like Google and Bing. Because of this, now is the perfect time to shine by raising awareness through SEO.
One of the main reasons why SEO is highly effective is its ability to help marketers raise brand awareness. You can gain exposure for your online store by implementing SEO strategies, such as keyword research and link building. As a result, your online presence will grow and connect with more users on search engines.
2. PROVIDE CUSTOMERS WITH A USER-FRIENDLY EXPERIENCE
Providing customers with a great shopping experience is key to success in the eCommerce industry. In that case, utilize tons of different SEO strategies to improve your customers’ experience when visiting your website.
When it comes to eCommerce, SEO is a must. People will visit your online store anytime and look for quality products, so you have to optimize your search engine and make sure it is providing your customers with accurate results.
For example, if your customers are looking for “affordable sneakers” on your online store, then you should optimize your website for SEO. Doing so should ensure your site’s search engine is generating accurate results based on relevant keywords.
3. GAIN MORE CUSTOMERS
The main reason why SEO is perfect for eCommerceis that it can help you increase your customer base. SEO services consist of strategies that will help you reach more customers online. As a result, your customer base will grow, as long as you continue to create high-quality content and optimize your online store for SEO.
3 TIPS FOR DRIVING TRAFFIC TO YOUR ONLINE STORE
1. OPTIMIZE YOUR ONLINE STORE
Before you plan to drive traffic and attract more customers, try to optimize your online store first. Start by having a well-structured website to provide your customers with a quality shopping experience. To do so, you can try cleaning your URL to improve the accessibility of your website.
Here is an example of a messy URL:
On the other hand, here is what a clean URL looks like:
Notice how the second example is much cleaner and readable than the first one. Ensure each web page of your online store has the same type of clean URLs. Not only is it well-structured and more readable, but search engines will have an easier time accessing your website.
2. UTILIZE RELEVANT KEYWORDS
Having a well-structured website is just the beginning. To drive more traffic to your online store, you should create high-quality content with eCommerce SEO in mind, starting with efficient keyword research and usage.
When creating product titles and descriptions, you need to use relevant keywords that your target audience will be most likely to use on search engines. For instance, if your online store sells high-quality sneakers in Singapore, then your keyword list might include keywords such as “sneakers”, ”shoes”, ”sneakers in Singapore”, and many more.
Make sure your keywords are relevant to your products and services. Try using long-tail keywords that will help your online store reach a niche audience. They may not be as common as other generic keywords, but they can help you improve your SEO rankings more quickly.
3. IMPROVE YOUR WEBSITE PERFORMANCE FOR MOBILES
Many online shoppers are using mobile phones and tablets nowadays, which makes it crucial for your SEO ranking to optimize your website for mobile devices.
A few years ago, Google introduced an update that made it crucial for websites to be mobile-friendly. Without optimizing your website for mobile users, you have a lower chance of increasing your SEO rankings. In that case, always make sure your online store is performing well on mobile phones.
For eCommerce SEO, optimizing your online store for mobile phones is a must. To do so, you should implement a responsive web design for mobile users. Doing so should provide mobile users with a better shopping experience. Remember to design your layout and navigation system with user-friendly features, so your customers can explore your online store with ease and convenience.
Increasing your SEO rankings will take some time, but the results are worth the wait. Be determined to optimize your online store in Singapore for SEO, and soon you will see that your hard work will pay off once boost sales and gain new customers.
Get in touch with a few reputable SEO vendors to know how digital marketing can benefit your eCommerce business.