Optimizing Your Website


There’s only one salesperson in your business. That’s your website. The website of your brand is often the first impression people get of your company since more and more business is conducted online. A bad first experience will make 88% of people less likely to return to a website in the future, so you must pay attention to your web presence and performance. It is a method of testing to see how well a website drives business goals through controlled experimentation. A/B testing is a strategy Denver website design employs to optimize their websites (for example, to enhance organic search results, to increase sales, or to reduce customer service time).

Website optimization: 8 key elements

Website optimization may involve testing, depending on the company’s goals:

  • Describe the company’s value proposition by using a headline or key messages.
  • Photographs or videos are used as visual media.
  • Various combinations of required fields, order of completion, and length of a form.
  • An extensive display of success stories describing your customers’ use of your products or services.
  • A call to action (CTA) button or link’s style, text, and placement.
  • Navigation on the website.
  • Placing the social sharing functionality.
  • Visitor experience on a mobile device, including the look and organization of the website.

Because advertisements, e-mails, and social media send high-quality traffic to landing pages, they can also be optimized. In addition to optimizing single-page processes, website proprietors can also optimize multiple-page processes on their websites, such as signing up for a free trial, a checkout funnel, or any multiple-page form. Need help? Contact Denver website design.

Getting started with website optimization

There is a similar process for optimizing a website, irrespective of which aspect of web optimization you concentrate on.

Optimizing the performance of your website requires understanding how visitors are currently engaging with it. If you wish to improve your website’s performance in a particular area, such as SEO, accessibility, or user experience, conduct tests and audits.

  • Identify areas for improvement by reviewing the audit and results reports.
  • Your expectations should be aligned with the resources you have at your disposal.
  • Clearly define your priorities in each of the areas you wish to concentrate on.
  • Start optimizing as soon as possible.
  • Make adjustments to your activities based on your progress.
  • Ensure that your website remains on track by periodically re-running tests and audits.

Denver website design will help plan your user journeys and personas before beginning to optimize content, design, and user experience.