Basic Guide about Augmented Reality


Augmented reality (AR) refers to a technology that superimposes computer generated images and layers of information to create an interactive environment in the real world. Unlike Virtual Reality and 3D solutions, augmented reality simply fix an image in front of the background instead of replacing the field of vision of the user. AR app basically depends on algorithms created in the innovation and 3D creator studio to analyze the target object and location in real time.

How Augmented Reality Works

Augmented reality is usually experienced on a mobile phone or tablet. It works in conjunction with the camera at the back of the device. On the screen, you will see the real world that is seen through the camera lens. If the Augmented Reality application is working properly, you should see overlaying graphics along with the relevant information. Augmented reality not only works on mobile phones and tablets but it also can work on wearable devices like Microsoft’s Hololens.

Augmented reality devices are equipped with components like CPU, RAM, and GPS. They usually have WIFI and bluetooth. These components allow the device to work with precision. In AR devices, there is usually a miniature projector that places 3D holographic images. It may also be equipped with a mirror which can reflect light into the camera and onto the eyes of the user. It has depth tracking sensors to locate the physical objects.

Uses of Augmented Reality

Many apps use augmented reality systems to provide contextual information on a product in an interactive way. The contextual information can be about which product is having a discount on the shelf at a supermarket, what shops are along the row of streets you are standing in, touring information in a museum, and information on an artwork in a gallery. The GPS in the AR can provide direction information to different destinations. Augmented reality is also making a statement and allows for a more immersive experience in computer gaming.

Augmented Reality in Business

Many businesses utilize AR 3D technology to improve customer engagement. For example, a furniture store can come up with an app that allows you to see how a furniture will look in a room. In the app, you can add virtual furniture and move it in different angles to see which way of arrangement is the best in the room. There are also fashion boutiques that install AR technology in their fitting rooms. With the AR, the customer can see how they look in different dresses without having to try them on.

As you can see, AR allows customers to have a personalized experience with their products. The customers will feel that you have taken the time and made the effort to make their experience special. With the engaging experience it creates, it is able to help businesses to find new customers and retain the existing customers at the same time.

Augmented Reality in Packaging Design

Augmented reality is also used for giving some ideas on the design of a packaging. For example, you can put the wrapper below the camera of your phone and you can choose from various designs including graphics, and animations to overlay on it to give you some idea on the new packaging design you want to come up with.