What is the most important criteria to sell on Ebay?
On marketplaces, it is a question of always being more efficient in order to obtain the best places in the display of search results. But what does “being efficient” mean in the eyes of marketplaces? What are the criteria to be meticulously observed? Look at performance from the point of view of the eBay marketplace.
What is the performance level on eBay?
Before creating its policy related to performance levels, eBay studied many transactions on its e-commerce platform. The marketplace has identified a number of factors that make people buy from eBay. Other factors have been identified as factors that deter purchasing. Ultimately, the marketplace created a set of standards for all sellers on the platform to achieve a minimum level of performance. By respecting this set of standards, you improve customer satisfaction as well as the quality of your services. All of your performances are available in your eBay interface, when you have logged in to your online seller account.
There are 3 levels of performance at eBay.
Depending on the standards you meet, you reach “levels” that allow you to be “top reliability seller” very good seller “or you get the attribute of poor performance. Here’s how eBay describes these three performance levels below:
Top Reliability Seller: You provide excellent service and meet additional conditions. As such, you benefit from Top Reliability Seller status. Your Fixed Price ads rank higher in search results and you get the Top Reliability sellers signature badge.
Very Good Seller: Buyers rate transactions with you positively. No issues were reported.
Insufficient performance: Problems exist. Buyers rate most transactions with you negatively. In your Dashboard you can determine the improvements to be made to your service.
In your seller interface you have access to your seller performances:
How is the performance level calculated on eBay?
The marketplace uses two factors to calculate your level of performance: the default rate and disputes closed without resolution from the seller. According to eBay, “the default rate is the ratio of the number of transactions with defaults to the total number of transactions completed.” One default per transaction even if there are several is counted. In case of selling on ebay this is important.
The illustration below gives you an understanding of how to avoid “transaction canceled by the seller” and “disputes closed without resolution by the seller” type defects. Note that the defects taken into account by the eBay marketplace for the calculation of the default rate are open disputes for object not received or not in accordance with the description and transactions canceled by the seller. In your dashboard by logging into your interface, you have access to your defect rate and your late delivery rate as you can see in the screenshot below:
Consequences of poor performance on eBay
If you are categorized as underperforming sellers, you may be heavily penalized. In other words, if the number of defects or the number of disputes exceeds the limit defined by the marketplace, you go to the level “Insufficient performance” and this generates quite negative repercussions on your sales activity on the marketplace.
In other words, your ads will rank lower in search results. You therefore lose visibility and therefore your sales activity will be limited. Be careful, if your performance does not really meet eBay standards, you could even be completely excluded from the marketplace.